Content and insights hub for the global Hospitality, Food & Beverage industry by Informa Markets
How can you accurately gauge your hotel's financial health and maximize its revenue potential? Understanding TRevPAR has become essential for many hotel managers and owners in today's competitive hospitality landscape. Unlike traditional metrics, TRevPAR (Total Revenue Per Available Room) offers…
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How can you accurately gauge your hotel's financial health? While revenue numbers like RevPAR are essential, they only tell part of the story. Hoteliers must examine income and expenses to understand a hotel's profitability truly. This is where GOPPAR comes…
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Are you tired of using fixed room rates that don’t reflect real-time demand? Traditional pricing strategies often limit hotels with a one-size-fits-all approach, missing out on opportunities to maximize revenue. In today's fast-paced hospitality industry, where adaptability is key, sticking…
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In the hospitality industry, hotel revenue management can increase a hotel's profitability by up to 30%. This significant impact underscores the importance of understanding and implementing effective revenue management strategies. But precisely what is hotel revenue management, and how can…
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Introducing the surge of dual-branded hotels in America and the emerging wave in Europe. This trend, marked by the coexistence of two distinct hotel brands within the same space, is gaining popularity in the U.S. and is anticipated to make…
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In the world of hospitality, hotel forecasting is like a strategic map, helping hotels plan for the future. It's not just about guessing; it's an intelligent way to determine how many guests will come, how to use resources wisely, and…
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In the fast-paced hospitality industry, grasping and enhancing RevPAR (Revenue Per Available Room) is essential for any hotel's success. This vital metric measures the average revenue generated per available room and is a crucial indicator for comparing operational efficiency with…
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Let's dive into hotel market segmentation—a strategic approach in the hospitality industry to categorize and target specific customer groups. Imagine it as a way of understanding guests' diverse preferences and needs, allowing hotels to offer authentic experiences. Market segmentation is…
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The hotel industry is very competitive, with many hotels trying to attract the same guests. To succeed, hotels need clever marketing. Marketing helps hotels get noticed, attract guests, and increase bookings. According to Trivago, around 50% of all online bookers…
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